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When you are designing web pages, you have to make a trade-off: motivation vs. comfort. How motivated are your users? If they are simply cruising past your site and you want to hook them, then bright colours are definitely the way to go. If, on the other hand, you know people are coming to your site to find specific information, you may not want to use bright colours.
The yellow and red end of the spectrum increase eye fatigue, and therefore will tend to increase mistakes. If your users are reading your web help while performing other tasks, it is better to stay away from these colours, and perhaps best to stick with achromatic colours (black and white).
Some people talk about the "Nintendo generation" and how information needs to grab people today. But we should remember that in general, if we are trying to communicate, we want to engage people at the cognitive level, not at the sensory level. Studies have shown that although children are more attracted to Sesame Street, they learn more by watching Mr. Rogers.
We can attract at the sensory level, but then we want to engage at the cognitive level.
Here are some notes on
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