If you've ever bought a bottle of Coke, you've probably noticed that, beside the best-before date, there is always a time. On the nearest bottle, I see that it is Oct 13, 97 at 12:30. Does this really mean that the bottle of Coke is best not only before October 13, but before 12:30 on that day? We decided to write to Coke and find out.
Hi there. I have a question about the expiry date and time on your Coca-Cola bottles. I know that the date on the bottle indicates the date at which the Coke expires. However, my question is what does the time on the bottle mean? Does it really mean that the Coke expires before that specific time? I am just curious and hope you can answer my question. Thank you.
The date on the packaging is called the "Optimum Taste Date". We recommend
you consume the product by this date to enjoy the best taste. The time
stamp that you see actually is the time of the day the product was
produced in the production facility. Our products are safe to consume
beyond the date but may have begun to lose their flavor.
If you ever have product that does not meet your expectation, please call us, 1-800-438-2653, and one of our representatives will be happy to assist you.
If you have additional questions or comments, please visit our Web site again.
The Coca-Cola Company
Industry and Consumer Affairs
"Optimum taste date", huh? Does that mean the Coke tastes better and better and better until that date, and then starts losing its flavour? Unfortunately, we never manage to keep bottles of Coke around here long enough to find out!